My Thoughts on the 2010 Superbowl Ads (Cross-Post)
by Brian Reich | 8 Feb 2010, 11:18am
I spent far too much time writing down my thoughts about the 2010 Superbowl advertising on my Fast Company blog. Anyway, here is my post:
I was unimpressed with most/all of the advertising during last night’s Superbowl — and I know I am not alone. There are, of course, several different lines of attack I could level against the brand and advertising community:
- The ads lacked creativity or originality — isn’t that the very thing the brand and advertising community pride themselves on most?
- The ads weren’t funny — and even if they were funny, was that the best (or only) way to attract attention and deliver a message to the audience?
- Most ads were clearly anti-women — is it really necessary to cut down a whole segment of our society, and the viewing audience, to sell your product?
- There was very little TV-to-online/mobile connection made — don’t you understand how people are watching television today, or the ways we get/share information about products and services?
But I don’t want to add to the pile of criticism that the brand and advertising community is certain to be digging out from underneath this morning. I want to try to help. I have made my share of mistakes when putting together campaigns for my clients and I know that constructive, focused feedback always helps me improve for next time.
Read the whole post here: http://www.fastcompany.com/blog/brian-reich/im-media-te-impact/my-thoughts-2010-superbowl-ads?1265645619
