Comments for ThinkingAboutMedia http://thinkingaboutmedia.com Thinking About Media Sat, 17 May 2008 08:27:59 +0000 http://wordpress.org/?v=2.0.1 Comment on Political Ads on iPods? by pfryers http://thinkingaboutmedia.com/index.php/politics/#comment-227 Tue, 19 Dec 2006 16:22:20 +0000 http://thinkingaboutmedia.com/index.php/politics/#comment-227 I'm with you on this, Brian: I just don't see it having a big impact - playing something on an iPod requires an active choice, unlike a TV or radio spot. I can't see more than a handful of activist-types actually downloading a political ad, no matter how well presented. Nobody talked about the Sony Walkman as a political phenomenon. Anyway, 40% of voters ages 18 to 34 is only about a dozen people, and they all vote Democrat. I’m with you on this, Brian: I just don’t see it having a big impact - playing something on an iPod requires an active choice, unlike a TV or radio spot. I can’t see more than a handful of activist-types actually downloading a political ad, no matter how well presented. Nobody talked about the Sony Walkman as a political phenomenon.

Anyway, 40% of voters ages 18 to 34 is only about a dozen people, and they all vote Democrat.

]]> Comment on Governor Warner: Get A (Second) Life by Trei Brundrett http://thinkingaboutmedia.com/index.php/event-coverage/#comment-203 Fri, 01 Sep 2006 16:26:35 +0000 http://thinkingaboutmedia.com/index.php/event-coverage/#comment-203 Brian, thanks for your feedback on our foray into Second Life. This is one of many ways we're reaching out to the online community that is both diverse in their opinions and their choices for where and how they meet. Second Life is a rich social platform that is <a href="http://millionsofus.com/blog/archives/13" rel="nofollow">growing rapidly</a>. It's potential to facilitate a more dynamic and interactive conversation is enormous and we engaged immediately to start learning. Major League Baseball, Toyota (Scion) and American Apparel have all done the same - sensing that this isn't a game, it's a new, important social medium. 600K registered users, 250K of which have logged in within the last 60 days and 25K of which login daily, is relatively well established. And the demographics are interesting: early adopters, average age is 32, 43% are female and the users aren't clustered on the coasts like MySpace and Facebook - many come from "red states". All in all, we believe Second Life is a great opportunity to engage an active, influential audience on the issues. However, as I said before this is one of many ways we plan to continue outreach into the broader online community. Point taken on keeping our YouTube better updated. We haven't pushed nearly as much video there as we have on our video podcast through iTunes. Regardless, we've had a great response from the YouTube community - especially with our video on the net neutrality issue. And the cross-over with the political blogosphere for the YearlyKos vidoes was great. Again, thanks for the free advice. This is an exciting time with so many new possibilities for scaling the conversation with voters via online communities. (I work for Gov. Warner's Forward Together PAC) Brian, thanks for your feedback on our foray into Second Life. This is one of many ways we’re reaching out to the online community that is both diverse in their opinions and their choices for where and how they meet. Second Life is a rich social platform that is growing rapidly. It’s potential to facilitate a more dynamic and interactive conversation is enormous and we engaged immediately to start learning. Major League Baseball, Toyota (Scion) and American Apparel have all done the same - sensing that this isn’t a game, it’s a new, important social medium. 600K registered users, 250K of which have logged in within the last 60 days and 25K of which login daily, is relatively well established. And the demographics are interesting: early adopters, average age is 32, 43% are female and the users aren’t clustered on the coasts like MySpace and Facebook - many come from “red states”. All in all, we believe Second Life is a great opportunity to engage an active, influential audience on the issues.

However, as I said before this is one of many ways we plan to continue outreach into the broader online community. Point taken on keeping our YouTube better updated. We haven’t pushed nearly as much video there as we have on our video podcast through iTunes. Regardless, we’ve had a great response from the YouTube community - especially with our video on the net neutrality issue. And the cross-over with the political blogosphere for the YearlyKos vidoes was great.

Again, thanks for the free advice. This is an exciting time with so many new possibilities for scaling the conversation with voters via online communities.

(I work for Gov. Warner’s Forward Together PAC)

]]> Comment on Notes from New Orleans by ThinkingAboutMedia http://thinkingaboutmedia.com/index.php/blogging/#comment-194 Tue, 01 Aug 2006 10:00:58 +0000 http://thinkingaboutmedia.com/index.php/blogging/#comment-194 [...] As you know, I spoke last week at the PRDMC conference in New Orleans.  I was on a panel with Deb Ashmore from WXPN in Philadelphia about how to leverage RSS, podcasting, mobile, and other new media tools to raise funds and generate revenue for public radio stations.  Over the next few days I will share some thoughts on the conference.  Here are some general ones to start things off: [...] […] As you know, I spoke last week at the PRDMC conference in New Orleans.  I was on a panel with Deb Ashmore from WXPN in Philadelphia about how to leverage RSS, podcasting, mobile, and other new media tools to raise funds and generate revenue for public radio stations.  Over the next few days I will share some thoughts on the conference.  Here are some general ones to start things off: […]

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