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Notes from New Orleans
I spoke last week at the Public Radio Develment and Marketing Conference in New Orleans. With nearly 700 development professionals and station managers, it is considered the “premiere educational event for fundraisers within public broadcasting.”
First, a thank you to Betsy Harmon, a consultant and advisor to DEI (the conference organizers) for online fundraising and e-mail marketing, who organized the panel and invited me to join. Second, a thank you and an apology to my co-panelist was Deb Ashmore, the Director of Individual Giving, WXPN in Philadelphia. XPN is a pretty innovative station when it comes to the use of the web and Deb had a lot of good information to share. I went first in our presentation and most of the questions from the audience that followed focused on elements that I had raised (I think, because a lot of what I talked about was new, and probably outside the comfort zone of the audience). We had planned for the session to generate a brainstorm for how to use new tools to raise money, and instead we spent much of our time explaining and advocating. I am hoping this is just the first of many panels where Deb, Betsy and I can collaborate - there was such a tremendous amount of energy in the room about the use of new media that I know there is a lot of interest in finding ways to get hands on with this stuff.
Here is a copy of the powerpoint from my PRDMC Presentation. I will offer some observations in another post.
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