Archive for the 'Age of Conversation' Category
March 29, 2008

Age of Conversation - Bum Rush

Last year I had the honor and pleasure of contributing to a collaborative book effort that both highlighted, and represented, the power of social media. 103 bloggers came together for the project, entitled ‘Age of Conversation.’ We sold thousands of copies, with proceeds going to a couple of childrens charities. And, it was such a success, we are getting the band back together (plus some other contributors) to do it again this year.

Before we dive into the new project, however, we are trying an experiment. Today, the authors and community around Age of Conversation are launching a ‘bum rush’ — a one-day push to help raise the Amazon sales ranking of Age of Conversation. The more books we sell, the higher the ranking goes today and the more money goes to some very worth childrens charities.

So, please, go buy the book (use this link so we can track it):

And tell your friends to buy the book. Write about it on your blog. Make it your activity update on your Facebook profile. Hit your your Twitter account up with a post. Whatever you use to spread the word, please help us with this incredible effort.

Thank you.

July 16, 2007

Age of Conversation

Today marks the official release date of “Age of Conversation.”

What is that? It is a collaborative effort of 103 bloggers and online types – a book that we all co-wrote and are now beginning the effort to co-market.  It is also an experiment in distributed media, a test of whether a group is really more powerful than the individual.  The goal was painfully simple:

- Pull 100 authors together on a single project 
- The overriding topic was “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you).  If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe

It all started with an off-handed remark on a blog post and grew from there.  The credit for both launching and facilitating the project goes entirely to the editors, Gavin Heaton and Drew McClellan.  I have never met either, but I was honored and flattered that they would let me participate.

All signs in this suggest that this crazy little experiment will be an overwhelming success… Age of Conversation is an interesting book and will get significant attention, hopefully driving good sales. 

More information, and the option to puchase the book, is available at www.ageofconversation.com.  Go buy a copy!

 
   
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