links for 2009-12-16
by Brian Reich | 16 Dec 2009, 11:01am
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What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.
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Here's a compelling list of reasons why you should do good, especially in challenging economic times.
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There's been plenty said about Wall Street's incredible collapse and the byzantine practices and illusionary (some would say delusionary) financial products that almost brought down our economy. But not enough has been said about the pervasive mindset that caused all the trouble in the first place.
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