links for 2009-12-18
by Brian Reich | 18 Dec 2009, 11:01am
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The future of the local social web lies at the confluence of two emerging realities: Government 2.0 and Media 2.0. Here we see social networking tools, user-centered design, wikis, blogs, and mashups being used to create novel networks and platforms that enable a new civic reality: Community 2.0.
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links for 2009-12-16
by Brian Reich | 16 Dec 2009, 11:01am
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What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.
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Here's a compelling list of reasons why you should do good, especially in challenging economic times.
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There's been plenty said about Wall Street's incredible collapse and the byzantine practices and illusionary (some would say delusionary) financial products that almost brought down our economy. But not enough has been said about the pervasive mindset that caused all the trouble in the first place.
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links for 2009-12-15
by Brian Reich | 15 Dec 2009, 11:02am
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What does one sent email and two tweets equal? Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.
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links for 2009-12-12
by Brian Reich | 12 Dec 2009, 11:01am
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A multidisciplinary team of neuroscientists at the University of Victoria in British Columbia, Canada, has discovered that video games increase brain activity.
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links for 2009-12-11
by Brian Reich | 11 Dec 2009, 11:01am
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Gurus, mavens and experts convey information — they tell you the way things are. Organizers, conversely, cultivate leadership and facilitate a community's exploration of its vision — they offer a way to see how things could be.
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links for 2009-12-05
by Brian Reich | 5 Dec 2009, 11:01am
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Social media communication tools have profoundly changed our lives and how we interact with one another and the world around us. Here are the top areas that social media has affected in our daily lives.
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links for 2009-12-04
by Brian Reich | 4 Dec 2009, 11:02am
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I don't care so much about Tiger Woods' 'transgression' as much as the way he, and his team, handled the situation. In my mind, Tiger's response demonstrated a lack of understanding of how people get/share information and how the media landscape is changing. Interesting buzz study here starts to examine some of the measured impact.
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In the past decade, the neuroscience of social behaviour has blossomed. A major catalyst for this has been the discovery of what seems to be a physiological mechanism for social interaction, located in the brain's "mirror neurons".
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Sports is a part of life, isn’t it?
by Brian Reich | 2 Dec 2009, 10:30am
I have been thinking about sports lately - in the context of media, technology and society. And I am not alone. ESPN President George Bodenheimer made the following observation at a recent Global Media Summit:
“I think sports is a little bit of comfort food to people in the United States and indeed around the world. It’s why there’s a lot of fans. It takes you to a different place. There’s a beginning, a middle and an end. You see an outcome. The value is only going to grow in the DVR world and the ‘I gotta have everything in two minutes world.’ I just think live sports are going to continue to be a bit of an oasis in be a good driver for the media business.”
Mr. Bodenheimer was talking about sports in the context of the economy, as well as the challenges facing media in our connected society. But I am not sure that the influence of technology on the sports fan experience, the slowdown in the economy, or anything else would dramatically change the important role that sports plays in the lives of people who consider themselves fans.
Sports is a part of life, isn’t it?
