links for 2009-08-13
by Brian Reich | 13 Aug 2009, 11:02am
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How do you make money making soda cans–not the branded soda inside, but the can? The old imperative might have been to lock up raw-material supplies, hoard critical technology, and lock-in customers. Then, reap rewards for having things both valuable and scarce. That won't work now. Someone else bids for what you want. Someone else woos the customer to whom you want to sell, and, all the while, a bunch of really smart people are figuring out how to do what you do, but better.
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