By 2020, branding will become the most significant value driver for boardrooms. So how do you measure it?
(disclaimer: I don't agree that branding should be the most important value driver - impact should be. But still interesting).

An excerpt from his new book, Strategy for Sustainability, about how to embed sustainable practices, including this quote: "Their sustainability initiative must be core to the business — bold, not bolted on, not "feel good once a year" for employees." Worth a read.

Super important read from Brian Solis in response to NY Times article on Silicon Valley PR. Excerpt here: While an exposé makes for an interesting read, PR is undergoing a much more significant renaissance that receives almost zero attention in this article. P.R. in Silicon Valley is far more sophisticated and effective than what’s actually spotlighted in the story and it’s much more potent than most entrepreneurs, investors, and executives realize." Read the whole post.

Interesting: "Marketing runs the world now. Because of marketing the world is overflowing with people who are famous, or anyway familiar. These people aren't celebrities. Not real celebrities."