links for 2009-07-16

by Brian Reich | 16 Jul 2009, 11:01am

• Social Media and New Roles For Employees (BusinessWeek)
  Personal branding Guru, Dan Schwabel, says "Smart employees understand the power of social media in creating real business value and relationships with customers, the press, analysts, and all other stakeholders." Read on.
• Viral Video for Nonprofits - A Rethinking (See3)
  Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will get a lot of views when we put it on YouTube.” And every week, without fail, there is a sigh and a deep breath among the staff at See3 as we explain that maybe a viral video isn’t what you really need. Maybe, we say, what you really need is a video strategy.

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