links for 2009-06-30
by Brian Reich | 30 Jun 2009, 11:03am
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Philanthropic organizations "must build consensus around issues and ideas that affect every organization in the United States" according to Robert Eggers. "Only then will we be able to demand detailed policy platforms, access to lawmakers, and a role in the decision-making process that our counterparts in corporate America are afforded." Read it.
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"According to the Institute for Public Relations (IPR), among an international sample of 520 PR pros, 88% of PR practitioners believe measurement is an integral part of the PR process, and 77% are currently tracking their programs. PR pros still do not agree on the best tools and methodologies to use, however. Most PR pros still judge their success by their ability to place material in the media rather than on the impact such coverage might have on shifting opinion, awareness, or moving markets."
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