links for 2008-11-15
by Brian Reich | 15 Nov 2008, 3:01pm
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Benjamin Netanyahu has built a website that almost exactly mirrors Barack Obama's. The colors, the fonts, the icons for donating and volunteering, the use of videos, and the social networking Facebook-type options — including Twitter, which hardly exists in Israel — all reflect a conscious effort by the Netanyahu campaign to learn from the Obama success. My question: Was that really why he was so successful?
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Obama’s social media success was about timing, issues, energy, and being connected to a cause.
He had help from George W to be sure. He had little baggage being a new politican to the national scene.
Social media enabled him to extend his message by allowing others to carry it for him.
Let’s put it another way. Do you think George W could have one a third term if he had all of the tools Obama did? In this scenario I would say this. Social media works when people are engaged in the decision making process, when they belive their voice is heard.
If George W actively pursued communities that would have participated in and accepted his message, it would have been better. However there were no communities supporting him with the power to attract others. Through each Bush Administration crisis, they went at it alone. This combine with the decisions and their outcome witnessed George W having the dubious mark of being the most popular and most unpopular president of modern times.