Summertime
by Brian Reich | 30 Jun 2006, 2:00am
Will Smith once opined “summer, summer, summertime…
time to sit back and unwind.” But an article in Media Daily News today suggests that “a large majority of Americans stay wired during their vacations,” making unwinding a bit of a challenge.
In a survey of adults over 18, with at least one child under the age of 18, and all of whom planned to take a family vacation this summer… “…85 percent are bringing cell phones, 75 percent bringing digital cameras, 35 percent bringing portable CD players, and 33 percent bringing portable gaming devices along for the ride. Meanwhile, 87 percent said they plan to check personal e-mail, and 36 percent will keep up on work-related e-mail.”
From a marketing standpoint, this is good news. Usually the summer is a dead period — its a challenge to reach people using the online advertising, blogging, and other techniques we traditionally employ. But with word that people are staying connected, particularly because of their cell phone, the opportunities abound.
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